Hi, I’m Laura and I uncover insights from data to understand people, places and culture. I then tell a story about what is happening, why it is happening and what this might mean for the future.

The research: I studied Geography at Durham University, having always been fascinated by the world around me and I now have a decade of experience of conducting qualitative and quantitative market research, and cultural trends analysis for major brands including BBC Worldwide, The Guardian and Channel 4.

The writing: I studied Freelance Journalism and Feature Writing at London School of Journalism and currently write all of the content for this blog, as well as moonlighting as a copy writer.

Please contact me for freelance research/ trends/ planning/ writing assignments. You can contact me at trendpig@outlook.com.

You can find out more about me on My LinkedIn page  and you can follow me on Twitter @MustardLauraL.